Jim, the trainer

When the three passionate PhD’s asked me to help them make their nerdy fitness app more user-friendly, I was all in from the start.

Together, we created a simple and attractive tool to guide you during training and track your progress. They named the service JIM, the trainer. Even as a non-fitness person, I fell in love with JIM.

My focus was on the brand, the visual language, icons and visual design. That's the logo I've shaped for the Jim, the trainer persona. He's quite a gentleman, I tell you! ;)