Boon Vodka

Boon was built on the belief that millennial's don't have brand loyalty to alcohol. Rather, they want a good vodka that's a good price, easy to grab, and jumps from the shelf.

The bottle's design is mimic'd from the sound waves of early investor Diplo's songs. A matte texture contrasts the raised white silkscreened waves making for an extraordinary, experiential feel.

This is product photography for the for the bottle design.

Posted on May 24, 2017
Scott Pargett
Creative Director & Co-Founder at IDOL

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