Fika Ventures Logo
"In Sweden, fika is an essential cultural activity that involves sharing a cup of coffee with friends. It's a moment to take a break, an informal way to get to know someone, without pressure."
Fika Ventures is a new Los Angeles venture firm that invests in companies that leverage the power of data as a core component of their value proposition.
I had the pleasure of working with VP Arteen Arabshahi and his inspiring and talented partners on the brand identity for Fika Ventures. With a fast-approaching launch event, we had a tight turnaround, so I leaned on high-quality typography to do the heavy-lifting. I fell in love with Chronicle Display's 'fi' ligature. It feels compact, yet expansive, and had the vibe to match the elegance and approachability of the Fika team.