Striiike Signage

The "striiikemark" was laser cut into gold signage located at the salon entrance. Another was placed closer to the street, which features backlight illumination.

Everything from high end jewelry to design bag collaborations have come from the striiikemark. It's always great to see how things live on and grow to take on a life of their own.

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The Streicher sisters, a power trio of beauty experts whose star clients include Emily Blunt, Anne Hathaway and Jake Gyllenhaal, gathered their forces in a Beverly Hills beauty studio. Celebrities in their own right, we set about putting a name to the magic. Already winning the lottery with the last name Streicher, Striiike was the obvious choice. The perfect verb for what the force of all three of them feel like together, with each "i" representing one of the three sisters.

Jenn Streicher - Makeup
Kristie Streicher - Brow Whisperer
Ashley Streicher - Hair

Striking a balance between the girl's personality and craft, the "strikemark" was raw and punk rock, while being framed by the word's str( )ke utilizing a clean sans-serif more appropriate for the industry.

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Visit Striiike's instagram to see more.

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Visit Idol's Dribbble page to see more, a digital creative agency in Los Angeles, CA