Word to your Mother!

One of my jobs @Gauge Interactive is creating email and social marketing campaigns for our awesome clients. Based on the results from recent campaigns, we knew that we wanted to maintain a retro style. We researched inspiration from mid-century two-toned illustrations for the mother and children. This helped us draw them in a way that fit our content needs while still achieving a level of authenticity. The idea was to remind the mother/child dynamic of the memories they have had, using the candy as a vehicle.