American Grown Cannabis

Fun design I put together for my company's merch lineup. We sold these tote bags and a bunch of other sweet swag at the 2017 Luck Reunion outside of Austin, TX.

I drew inspiration for this project from from old produce crates and other vintage agricultural-related design work. The idea being that cannabis is just another crop we can farm proudly here in the US just like anything else.

Fun side story: I had this all bunched up in my backpack for a while and it got pretty wrinkled, so I wanted to try to dewrinkle it a little before photographing it. I didn't have an iron on hand, so I used a spray bottle of water and a hair dryer. Worked good enough.

Isaac LeFever
design & illustration
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