Corporate Identity for Power Camp

Business cards design as a part of branding identity for POWER CAMP — the Kyiv club for triathlon sport lovers.
The task was to make the identity modern, stylish & fairly bright. I tried to make it less figurative, but based on abstract forms, which are associated with three disciplines involved in this multiple-stage competition: swimming, cycling, and running. Also the idea was to make the identity dynamic & emotional, as this sport itself.
In the attachment below, besides a larger-format picture of business cards, you can also see the design of accessories, useful for sportsmen and active people, such as sport bottles and canvas tote bags.
The whole project you can watch here.
Have a nice day ;)