Audi Driving Exerience
This is, to be honest, one of the projects I'm most proud of.
I love the way the design turned out and I'm thrilled with the results of the campaign, but more than anything, I had to FIGHT to get it approved.
Automotive marketing from a "corporate-to-dealership level" is not a fun space. While tech advances in cars move fast, tech advances in education within dealerships moves at a less-than-snails-pace.
I was asked to design a registration website for an Audi event that targeted high-end luxury car buyers for Audi's new S-line vehicles, and then, after the initial run proved successful, their R8 event.
It took (a lot) convincing that a standard website wasn't the right approach... and I'm happy to say that the client, eventually, agreed.
We landed on this design. And while it's been retired, you can view the working version here: http://1tinc.com/audidrivingexperience/r8/