Kadr Cultural Center - Program

Graphic identity of the Kadr Cultural Center, a city cultural institution that organizes and promotes all kinds of local activity such as: dance, choir, creative workshops, lectures etc. The impulse that decided of identity changes was intention to create modern, fresh graphic system that can follow changes in the institution itself. It has gained modern buildings, which are located in the dynamic business district of Warsaw. One of the main issues was to create system that allows generate sub-brands – side projects led by the institution. The logo is built of typographical sign and an icon. Construction of the icon was based on the fasade grid. It creates a system, that is open to many modifications and allows to construct sub-brands.