Branding Concept for Brooklyn-based Custom Portrait Studio

It's been six years since I started watercolorcastle, an online custom portrait shop on etsy. It was a venture stemmed from my own passion in watercolor paintings. Over the course of 4 years it grew into a business and among a handful of artist, we completed 400+ portrait. Here're some portraits showcased in my instagram.
https://www.instagram.com/watercolorcastle/
Since then, I have taken time off to focus more on design while preparing the relaunch of watercolorcastle.com in 2018. This is my stab at refining watercolorcastle as a brand.