Windswept Fashion Brand Logo

A work in progress for a fashion brand that a client of mine is launching. The request was a logo that could stand up against the current major players in the field while having a style all it's own.

His requests were for the logo to be either black or grayscale, feature a woman's face in portrait hair blowing, and be both sophisticated and whimsical.

Keeping the above in mind, I tried to go in three very drastic directions to gain a strong reaction from the client.