Trek // Emily Batty Poster

Trek has teamed up with *NICA over the next few years to grow high school mountain biking in the United States, with a goal of race leagues in every state.

A big part of this program is athlete presence at races around the country to inspire students in so many ways. We've teamed with our athletes, like Emily Batty, to do just that.

Emily is one of the best mountain bikers on the planet and off the bike she's one of the nicest people you'll ever meet. In the past we've shown Emily as a smiling face that rides a bike. When I arrived at Trek we made a goal to always show our athletes and ambassadors riding our products at the highest level, regardless of gender. While Emily's smile fills the room, she's a fierce competitor. These posters were a first exploration in putting a new face on Emily's brand - Confident, powerful, and inspiring.

They were handed out this week to hundreds of young mountain bikers.

*NICA provides leadership, services and governance for regional leagues to produce quality mountain bike events, and supports every student-athlete in the development of strong body, strong mind and strong character through interscholastic cycling. http://www.nationalmtb.org/