CTA Animation

Recently I was thinking how to add microcopy on mobile when space is crucial and you can't place it in random spots. Especially for fashion brands which are very protective when it comes to adding new elements to their website. So the Call to action button is a good example but also limited.

The same hover effect was for checkout button and it said "Fast & Secure". Not enough frames for that one :)

This kind of small details help to either gain trust of a visitor, improve the process or simply make it more fun. You decide how to use it.

P.S. And yes, I know that hover on mobile is not possible. ;)