BBC Weather - A Day In The Life

To help us design with our users in mind, we've gone up and down the country to interview as many people as possible about their Weather habits and behaviours. We distilled this research down to create personas to represent our users and help us make design decisions.

Here, we've taken each of our personas further and imagined a day in their lives, to demonstrate the key parts of BBC Weather that would help that particular user achieve their Weather-based goals.

We used these Days In The Life illustrations to not only visualise what would help each type of user but also to put forward a vision for the future of the BBC Weather service.