Cloud Video Recording SAAS Startup - Brand Identity

MISSION Pipe is used as a metaphor for all the steps through which a video goes through before it's ready for delivery.

SERVICES • Stream Audio and Video data to a media server • Copy Video files to Storage • Get the Embed Code • Send Webhook + Email Notification

BRIEF "Any interaction with our product is an interaction with our programmer’s code.Any interaction with our brand should be an interaction with us."

TONE WORDS / KEYWORDS Record, Video, System, Pipe, Friendly

The SOLUTION BRAND MARK • We incorporated the “Record” + “Pipe” + “System” elements into one cohesive Brand Mark that`s balanced and alludes to the most important solutions of the company.

TYPOGRAPHY • Modern, Friendly and Techy

COLORS • Red for “grabbing attention” and emphasizing their passion for coding.

See Here Full Case Study: https://andreiblanda.myportfolio.com/cloud-video-recording-saas