Cloud Video Recording SAAS Startup - Brand Identity

MISSION
Pipe is used as a metaphor for all the steps through which a video goes through before it's ready for delivery.

SERVICES
• Stream Audio and Video data to a media server
• Copy Video files to Storage
• Get the Embed Code
• Send Webhook + Email Notification

BRIEF
"Any interaction with our product is an interaction with our programmer’s code.Any interaction with our brand should be an interaction with us."

TONE WORDS / KEYWORDS
Record, Video, System, Pipe, Friendly

The SOLUTION
BRAND MARK
• We incorporated the “Record” + “Pipe” + “System” elements into one cohesive Brand Mark that`s balanced and alludes to the most important solutions of the company.

TYPOGRAPHY
• Modern, Friendly and Techy

COLORS
• Red for “grabbing attention” and emphasizing their passion for coding.

See Here Full Case Study:
https://andreiblanda.myportfolio.com/cloud-video-recording-saas