Business Coach - Personal Brand Identity

MISSION Mark`s mission is to help people "get better at life". I personally ( aren't we all ) resonate with his efforts.

GOALS - Build his Authority and position as Market Leader - Build a Movement Tribe - Build Trust with his Target Audience in an Authentic way

BRIEF Design should be Friendly and Approachable Captivate people`s Hearts by mirroring their Hopes, Fears and Desires Honest, Real, Raw and Vulnerable Vibe

His Audience / Target Market Female Life Coaches

My SOLUTION Emphasising his Vulnerability - Brand Key Point ( by showing him on the first page with open arms, welcoming them )

Using Light Colour Schemes ( for females )

Backgrounds and Textures with "Flowers of Life" ( mirroring the "spiritual" aspect of Mark`s work )

I included Opt-Ins for capturing emails ( Generate Leads )

KEYWORDS Bold Honest Raw Vulnerable Heart No BS

See full Case Study Here: https://andreiblanda.myportfolio.com/personal-brand-identity-for-mark-bowness