Krispy Kreme Halloween

Back in 2015 I was asked to develop a character based visual identity for Krispy Kreme's Halloween promotional campaign, which was used internationally on everything from packaging to commercials. Personally, I could not have asked for a better theme to design for!

I've attached a few jpegs so you can eat up all the little details, but to see how this came together for packaging and promotional materials click the link below:
http://deliciousdesignleague.com/krispy-kreme