DLC007 - OAKAO (Post Meridiana)

Day 7 of the #dailylogochallenge was a simple prompt - create a wordmark for a new fashion brand. I think that the high-contrast serif used as a base here, while absolutely beautiful, is a little cliché in this industry. I would love some feedback on how you feel this works here or if a different type of typeface would've worked better.

(Side note - the foundation that this logo was created on is the gorgeous Butler, designed by Fabian De Smet https://fabiandesmet.com/portfolio/butler-font/)

Today is DLC007 of the #dailylogochallenge (http://www.dailylogochallenge.com).

Posted on Jan 4, 2017

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