St. Peter's Monogram

Monogram for S,P and a cross.

Doing branding for a church is extremely challenging given that the symbology, values and aspirations are shared in so many congregations - I believe this is why so many church identities feel similar to one another; everything being very vanilla and bland. Creating something unique and memorable under these conditions can be difficult.

In addition, so many churches today are clamoring to be, and feel, "modern" - they want to shake a lot of the "stuffy, religiosity" of the past in an effort to reach out to a modern world. And this mindset isn't necessarily a bad one, but building a brand for this purpose should always be tempered with its context. The town in which this church was built was founded in the early 1800's, and is a small town that is quite proud of its heritage and historic architecture. It would be a complete shame to create a brand that is overly progressive or modern, disregarding the rich heritage of the very people it is trying to reach.

Hope you find some value in the thought process here. Would love to hear any feedback or comments/sentiments.