Churchill Mortgage Rebrand

Churchill Mortgage is a national mortgage company that is strongly supported by Dave Ramsey.

This rebrand was tricky due to their current brand's strong recognition within their many loyal 10+ year employees AND the broad target demographic of their client-base.

We kept characteristics of the previous logo such as the serif typography (with an updated beautiful font) and green bold palette to carry through the recognition to the new brand.

I worked closely with the VP of Marketing and the internal designer at Churchill to hammer out this killer new rebrand - it has been a huge success thus far!