Jingle Smells

If digital creativity and charity meet you get some very
surprising results. This concept originated as a contribution to “De Warmste Week” and supported “Stop Colon Cancer”.
Two reindeer would spent the day at the office balcony that had been transformed into a giant maze. Participants could claim a piece of this maze by connecting with their social network. Each claimed box was €5 for charity. The whole event was live-streamed and accessible through a responsive platform.