Aquabumps surf photography blog & online store redesign

Just launched a redesign of www.aquabumps.com - the surf and photography blog of Australian Bondi-based photographer Eugene Tan.

Key areas I focused on were:
- Clean, elegant, minimalist. Don't get in the way of the images and don't over-design.
- Integrating content and commerce
- Clear buying information
- Amazing checkout flow
- Mobile UX (so much traffic coming from Instagram & email)

Case study at http://www.michaelhalligan.com.au/aquabumps/