Abstract snowflake animation with Jaaqob's logo reveal

Hello,

I'm working on simple animation with winter/xmas themed logo revel. This tornado shape is our company's logo, so I had to figure out some cool animations for this one.

Let me know what do you think and how you think it could be improved?

Ps. I'm attaching bigger animation, or you can find it on my Instagram: https://goo.gl/LBWHNf