Jubala Coffee process

It's essential to have a solid foundation of understanding and exploration behind every branding project.

Working with the Jubala team, we identified concepts from the research and the founding story and used them to craft a narrative that captures Jubala’s purpose. We found that the concept of celebration is central to the experience that the Jubala team strives to create every day in their store. That idea served as a key pillar of inspiration behind the new visual identity.

Read more in our case story.
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