Mobilize Brand Guidelines

Wrapping up my second identity project this week! Here’s a look into the 44 page brand guidelines book for Mobilize.

Photography can produce such high emotions, which is important to add when creating a thoughtful identity. I established portrait style photos that are used for the leader’s stories to really make them shine throughout the UI. One of the brand characteristics I gave Mobilize was to be full of life - so the colors and photography really reflects that. While the portrait photos are bright and colorful, the group photos sit a bit more neutral so the photos do not compete with each other. It’s so important to let those magical moments throughout the brand shine.

If you’re interested in brand positioning and identity design, shoot me a message at [email protected]