HTL Logo

A few weeks ago, someone reached out to me wanting to purchase my Agnus Dei illustration (see rebounded shot) to be used for an apparel brand logo. Seeing as how it was an illustration and not a logo, I decided to offer a refresh based on the illustration. I decided to make it a one color (white) logo with no stroke so it could scale easily. I ended up starting over from scratch with some tracing paper and made a lot of adjustments before creating a new vector form. There were about 10 iterations before I nailed down what you're looking at now which is what was presented to the client.

I hope you dig the updates and can appreciate yet another lesson in refinement and looking for ways to improve old work.

Press 'Z' to zoom or check out the attachment to see the full logo lock up.