Postlight Labs

For Postlight Labs I wanted to create a brand that conveyed experimentation and alteration, one that depicts the constant change in our process as designers and developers.

I created a procedurally generated logo using a combination of JavaScript, GSAP and SVG. I was able to create a logo that animates into a unique shape with every interaction by randomizing the values in the animation.

Give it a try at http://postlight-labs.netlify.com.

There are eight versions of the logo for print and marketing materials and an interactive logo for digital.

Take a look at the new Postlight Labs, https://postlight.com/labs, and check out SOTU, Mercury, Lux and Gif Battle. Stay tuned for more product launches in the near future!