Petite Ocean Logo

Petite Ocean is an online boutique creating handmade clothing and accessories for babies, toddlers, and pets. The brand name refers to the sea inspired fabric colours and patterns common throughout the various product lines. Brand objectives were to create a visual identity that was inviting, fresh, and spoke to a higher-end value and quality. The logo was designed to be symbolic of a beach towel—a representation of the love we have for our children and pets as it wraps around you like a big warm hug.