Barefut Logo and Identity Experimentation

Let me know your fave word mark!
Playing around with a custom font for an identity. Not sure which word mark font works best. Both follow the same grid and element makeup. See attachment to compare the two better. Both word marks still need to be dialed in a bit more to get the best balance of letterforms. Identity is for a film company in Isreal. Letterforms inspired by the circular film canisters and rigid angled film within them. Half moon shape and umlaut also lend well to the tagline "all in the eyes of the beholder", as they form different eye emotions experienced as we watch films.

Posted on Oct 3, 2016
Hoodzpah
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