Hearing Solutions Centers Logo Lockup

After much exploration through iconography and text studies, I was able to narrow the options down to two strong, and well defined logo marks. Both marks carried the core brand characteristics I had discovered, yet provided two unique directions for the client to decide from.

The key here was finding a way to illustrate the connection between "hearing" and "solution" because the two are very much intertwined. We naturally recognize familiar shapes, and forms, hence the accent of sound waves, and transmission icon; and the component of technology is captured through transparency/layering, and typography.