Carpe Diem

Complete Project on Behance: https://www.behance.net/concreate

Carpe Diem is a homemade ice-cream parlor which offers a high quality product.
Our task was to make its image more modern and younger than before. The symbol has been projected not to illustrate directly the ice cream, but to convey its presence through a graphic representation of the topping.
In the resultant figure we can see at the same time a laying down human profile, represented in a quiet, intimate and relaxing moment. The typeface has been designed following the symbol's project stylistic characteristics.
The chosen colours recall the sweet taste of the chocolate, though the use of the brown, and the freshness of the ice cream, through the use of the blue.