Beauty And Wellness Assitance Logo

Brand Design is story telling,

Story telling can activate seven regions of your brain.

1. Motor cortex - movement 2. Sensory cortex - touch 3. Broca’s area - Language Processing 4. Olfactory cortex - Scents 5. Wernicke’s area - Language comprehension 6. Auditory cortex - Sounds 7. Visual cortex - colors & shapes

— Brain is more engaged to stories. Stories Trigger emotional responses Emotions, not logic, drive most consumer decision Stories inspire people to take action

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If a Brand design itself tells a story, it will drive most consumer decision towards that brand.

Worked on a story telling logo to make a beauty and wellness logo. Attached the story as well.

Your thoughts please.

More by Udhaya Chandran

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