Beauty And Wellness Assitance Logo
Brand Design is story telling,
Story telling can activate seven regions of your brain.
1. Motor cortex - movement 2. Sensory cortex - touch 3. Broca’s area - Language Processing 4. Olfactory cortex - Scents 5. Wernicke’s area - Language comprehension 6. Auditory cortex - Sounds 7. Visual cortex - colors & shapes
— Brain is more engaged to stories. Stories Trigger emotional responses Emotions, not logic, drive most consumer decision Stories inspire people to take action
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If a Brand design itself tells a story, it will drive most consumer decision towards that brand.
Worked on a story telling logo to make a beauty and wellness logo. Attached the story as well.
Your thoughts please.
More by Udhaya Chandran View profile
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