The Spring

TWO big launches for the charity: water team today! The first is the rebranding of our monthly giving program, newly titled The Spring.

After weeks of experimenting with marks and logos, we decided on this super-simple but incredibly flexible system. A simple circle sums up everything we want the program to be –– inclusive, bold, and a 360 degree experience. A series of animations will ensure the brand can stay fresh and unique in each instance, and a modern but tight wordmark puts a nice bow on it. You'll be seeing a whole lot more of this brand as we flesh it out over the coming months as well.

Today, in honor of our tenth anniversary, we're launching the giving page with a fresh coat of paint AND a brand new short film documenting the history of our organization as well as our future. More on that in a bit...

Invest in a world where everyone has clean water:
http://cwtr.org/2bDof2R

AD/Design: @Garrett DeRossett
Brand & Web Design: @Ryan Dutch
Content Lead: Tyler Riewer
Web Development: Dan Gold
Producer: Ali Troute