Moz Analytics SERP Features

SERP Features is a new feature that looks at a search engine page of results and breaks down your presence in the non-organic results of the SERP. The features are things like the image packs you see very often. Some like a "Feature Snippet" are actually now considered position zero, preceding organic #1. This has impacted many sites ranking negatively. This new feature was Moz’s answer to help with tracking the features overall with the user's keyword set.

Quick Breakdown of the Feature:

Three Graphs

- Overview
- Competitive Analysis of isolated feature
- Analyze a Keyword SERP Features Graph

The table is comprised of your Keyword List and our findings on the SERP relationships. This breaks down to:

- You are in it
- You and your competitor(s) are in it
- Your competitor is in it(but you are not)
- Neither you or your competitor is in it

If you would like to learn more about what SERP Features actually are check out the Moz Glossary of SERP Features.
https://moz.com/learn/seo/serp-features