adidas AlphaBOUNCE teaser

The shoe has been out for a while so I can finally post this without spoiling anything.

This is an unused mobile direction for some interaction work I did on the adidas AlphaBOUNCE teaser page in the U.S.

I liked the idea of playing with how the submit button should work. Since it's the final step of the email capture I wanted to reward the user with more than a simple hover state & confirmation message.

http://www.adidas.com/us/alphabounce

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