I Went to MoMA And... Website

What began as an impromptu experiment to see what would happen if MoMA visitors were given an opportunity to share their experiences at the Museum — whatever those might be — has now been given new life. The amazing range of beautiful, clever, and heartfelt hand-written — and hand-drawn — responses that once graced the walls of the Museum lobby in pencil and paper have returned in an ever-growing stream of responses.
We developed a new digital and social platform to make it easier for MoMA visitors to share their stories about their visit to the museum and to discover other people's stories. To submit their cards, visitors input their card into one of two custom-built scanning stations (one in the Lobby and another in Cafe 2). At the push of a button, their card is scanned and returned seconds later and then put into a queue where the card is projected onto MoMA's walls alongside all of the other submissions.