Grape Capital Group

Grape Capital Group is a Toronto-based, boutique financial services firm that provides a variety of loan and line of credit options for their customers. Unlike the big banks, who have a reputation for being rigid and impersonal, Grape values flexibility and cultivating strong and lasting relationships with their customers. When we interviewed some of Grape’s customers leading up to the start of this project, it became clear that Grape’s sincere and personal approach was a real differentiator as they were actually interested in the financial goals of their customers and finding the best possible approach for each individual client. In the redesign of their website, we set out to showcase this and centered a lot of our decision-making around the premise that “understanding your financial options starts with a conversation”.

Designed & Developed with the team at Filament.