Creating a visual language

Creating a consistent and (hopefully) original visual language that the client and future users are excited about is hard. But actually building a functional, usable and working app makes all other parts of the process look easy.

Shown here are small pieces of the style guide created to help internally enforce consistency and help us understand the overall aesthetic of the app.

For this project, we’re going to do something a little different. This project is different than anything we have done before at Rally. Because of this, we’re going to be opening up a public beta in the coming months.