The Champ is Here!

Following the success of his All-American style guide, the WWE re-engaged us to develop a second guide for John Cena’s licensing program. With so many aspects to the 15 time champion, both in and out of the ring, we knew wanted to create artwork as diverse as the man himself. To guide our development we devised five distinct thematic categories around John Cena’s persona. They included American Hero (a continuation of our original style guide), Legacy, Freestyle, Inspired, and In-Ring Accomplishments. Check out the attachments for some of the artwork we created for the Freestyle segment.

Also, on a side note, if you haven't seen John Cena’s “We Are America” video yet it's definitely worth a watch.

Interested in seeing more our work for WWE and John Cena? You can find a more detailed case study here.