Refining something

Refining the rough shape.

Working on a concept for a new brand. The mirrored eagle heads concept is a reference to the Roman empire, but the brand is also about 'purity'.

I didn't want the bold heraldic wings like we all know too well. Instead I want a sorta compact crest / shield like shape. Though I need to work on the curves and the inner part to figure out a more meaningful purpose. Right now it looks a bit like a pile of puppy crap.

But on a 0-100% scale I think I'm 33,3% on track. The next phase will be a 6-letter custom type design.

Gert van Duinen
Stay ahead of the game with branding that resonates

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