Case Study | Yoghurt Shoppe – eCommerce Website

Yoghurt Shoppe is 45 years old organic yogurt producer entering the online retail space.

The advance track UX/UI assignment from the DESIGNATION program is an individual brand building exercise. The challenge for this project is to create a digital eCommerce site given the following restrictions: -The only visual assets that can be used are the 12 images provided. -The copy and content are not provided. -The brand must feel new, fresh, and represent the spirit and longevity of a 45 years old business. Given these conditions, I decided to explore a purchase and checkout process based on the flavors of the yogurts cups.

Interactive Invision Prototype | https://invis.io/XH7L13NF8