Dropbox Productivity North Star

Earlier this year, we had a lot of new product efforts underway to make Dropbox a better place for people to get their work done. The Productivity design team banded together for a couple weeks to make what we called our North Star video. Our goals were to:

1. Visualize how our efforts aligned to create a whole that’s greater than the sum of the parts
2. Show how the things we build will improve real people’s lives
3. Inspire and excite everyone at company

We pieced together a user narrative based on the thousands of stories we've heard about how teams struggle to work together to bring their ideas to life, and ended up visualizing how Dropbox could help a group of people at a creative agency work with their client to design and ship a new ad campaign.

The video gave us all a guidepost to move towards as we worked our butts off the past few months to make Dropbox both more powerful and easier to use. So proud of what the team accomplished. Check it out! www.dropbox.com/productivity