BC Hydro Homepage

Our long-time client BC Hydro refreshed their branding after many years and leaned on our team to strategically align the new identity with their website. The homepage now utilizes a structure that allows content to be prioritized based on the hierarchy of typography and block size so content doesn't become buried or compete for user attention. The complete design effort touched 8k+ pages and impacted over 1.8 million customers across British Columbia. Check it out.