Shiftee Logotype

Shiftee is an ‘automated shifts planner’ and this is their new logo.

The divided octopus stands as a symbol of multitasking, productivity and planning (which can be done just by that octopus instead of you or any shift-manager).

The used font is Brandon Grotesque and I faked there a ligature between ‘f’ and ’t’.

The whole identity is based on a bit darker blue colours.

I will continue with a few shots from the web-view and the app as well.

How do you like it?

Thanks for your attention. L for Love <3