Social Shopping branding concept

Le guide group, Leading French independent shopping search engines, price comparison and buying guide,want to position themselves on the social shopping cretating a new social platform for online shopping.
They ask us to create the identity & look & feel for this new brand ...

We imagined a dynamic logo which is generated according to
the user's profile informations each customer as is own logotype ...

More :
https://www.behance.net/gallery/13779745/Social-Shopping