Flowing content for Fairfield Grange

Shots from one of the top level landing pages for Fairfield Grange's new website. The new planned retirement community sought to showcase the wide varieties of lifestyles that the community caters to. I've heard this style of content/image layout in web is called "breaking the grid"? Love to hear anyones feedback on this, it does make it feel like a sort of digital brochure (which is what the client was looking for). Let me know what you think :) cheers