Teen-Centered Design for a Colorful Brand

EXSPORT - INDONESIAN BRAND 🌟

I was particularly interested in exploring the Exsport brand, a brand that offers a variety of products such as bags, clothing, socks, tote bags, charms, and tumblers targeted at teenagers. From my observations, Exsport did not yet have an official website as a digital channel.

Considering the brand’s colorful products and lively offline stores, I designed a website concept that reflects Exsport’s identity. The design emphasizes a unique, creative, and vibrant aesthetic—aligning with the expressive and playful lifestyle of its teenage audience.

This project represents both my contribution and my enthusiasm for user-centered design, as well as my initiative in turning ideas into real, impactful solutions.

Prototyping ✍🏻

Here's the prototype link :

https://www.figma.com/proto/AKVhwQMofbyz1hy8tABQOC/exsport-porto?node-id=0-1&t=FL9uu9bOnUmDnn8G-1