Visual Identity Design for an IT company

Visual identity design for Venkov Automation Labs.

 Venkov Automation Labs is an IT company specializing in AI-powered, intelligent business process automation. It delivers solutions that adhere to the highest standards of quality and safety, empowering organizations to optimize efficiency and drive innovation. The client requested a primary logo for versatile use across all relevant marketing and communication materials, including business cards, invoices, website and social media.
 The objective was to create a logo that authentically reflects the company's core values. To achieve this, I opted for a geometric design approach while simultaneously aiming for an aesthetic and sophisticated visual. The logo's symbol incorporates a stylized "gear," signifying motion and dynamism. The reflective arrows within the gear are cleverly designed to represent the letters "V" and "A," subtly integrating the company's initials into the visual identity.