Fifth Roast – Coffee Landing Page + Moodboard

A minimal and elegant landing concept for a fictional coffee brand, Fifth Roast. The goal was to create a soft, calming experience that reflects the ritual of enjoying coffee — clean layouts, grounded colors, and a hint of warmth in the visual.

This project focused on:

- Clean hierarchy with soft serif + sans pairing

- Subtle lifestyle tone through product & mood integration

• - A calming palette rooted in cozy moments and creamy textures

• - Balanced layout that blends brand storytelling with visual clarity

The design highlights a hero section with light UX storytelling, CTA balance, and a preview of featured drinks under the headline "From Our Bar to Your Cup."Also included is the visual direction board that guided the tone, textures, and brand identity.