New Journey New Logo

I had the opportunity to work on New Journey Churches new logo. There old logo was mostly just the name, it was hard to reproduce, hard to read on small formats, and had no story, and it was lacking a mark to make it memorable. This logo uses the letters N & J to create the main mark. The mission of New Journey is to be a place that helps people journey through there faith. The negative space between the letters creates that path with the arrow assisting and leading your eyes through the logo.